Where to start?
You own an organization; profit or non-profit, there’s plenty of work to be done. With 11 industries and many, many subindustries, there are a lot of tasks at hand. One major task? Growing your organization. Marketing strategies change almost daily, (at least it feels like it) but what are two fields that are rapidly growing regardless of all the changes? Social Media and Digital Marketing.
Traditional marketing methods include billboards, mailers, flyers, cold calls, radio advertisement, live TV commercials, etc. Current marketing trends point toward a social media presence, email marketing campaigns, Google Ads/Facebook Ads, Podcasting, and streaming ads. Besides the obvious differences, what is a major difference and UPSIDE from traditional to current marketing trends? Digital marketing is more cost efficient, and more cost effective. So, here’s how you can start marketing your company to remain relevant with current marketing trends heading into 2022.
1. Create a Brand Guideline
According to www.bynder.com brand guidelines are clearly defined rules and standards that show how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does and what it stands for. No matter what marketing methods you have in place, without a brand guideline you’ll only inch your way toward your goals, whereas with a brand guideline, you have a foundation in place to resort to at any given time regardless of the circumstance. There are many online templates and tips that’ll show you how to create a brand guideline. In addition, if you want a more “hands on” approach, connect with our team at Somnu Medias where we’ll walk through each step toward creating the best brand guideline for your organization.
2. Create or Expand Your Social Media Presence
Are you wondering why your competition is highly successful? I guarantee they’re active on social media. You’ve tried building your brand on social media and can’t
seem to make it work? Applying proven strategies and persistence are key toward building an interactive community and lasting effect on your brand with social media. So, where do you start? Now that you have a brand guideline in place you can hit the drawing board. What messages do you want to portray to your audience? One major hiccup we see with organizations is that they ask too much and give too little. We follow an 80/20 rule when we market on social media; give valuable content and resources 80% of the time, and invite or ask something from your audience 20% of the time. It’s easy to ask your friends to help you out because they trust you, but I’m sure it’s quite opposite with someone you meet for the first time. The best and simplest advice is start TODAY. Whether you’re already on social media or not, meet with your team and create a strategy to develop an active presence. Need a little help? The Somnu Medias team seen in the photo above is here for you! Don’t hesitate to reach out.
3. Don’t Settle For Less, Strive For More What were movie theaters like 10 years ago? Stadium seats, popcorn, drinks, snacks, and one type of viewing experience. What are movie theaters like today? Luxury, adjustable seats, restaurants in-house, different screen sizes, Dolby Atmos surround sound, etc. Movie theaters worked 10 years ago, so why change? Because that’s how you succeed for tomorrow. Your organization may find success on traditional marketing efforts, or social media, or even by word of mouth alone. But, if you want to increase your chances of staying in business for decades while growing each year you need to strive to do more. Social media alone is a great resource, but social media with an ad strategy, an interactive email campaign, and website management is transformative for business. So, who do you hire? One person can be the jack of many trades yet the master of none. For individualized efforts you can find specialists for each marketing role and hire them individually, or (what we recommend) you can collaborate with a trusted digital marketing agency who has the team that’ll perform those individual tasks for you.
Ultimately, being PRESENT is key. That may look one way today and completely different tomorrow, and adapting to those changes will help keep your business on a healthy track for years to come. Do you have questions on how to get the ball rolling? Contact our team here at Somnu Medias, we would love to get to know you and your organization and provide what we can in order to help see you succeed in the best way possible!
Written by Spencer Cook on December 31, 2021